"When a newborn is welcomed into the family, parents want to make sure every precious memory is captured and preserved," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "By entering this photo contest, parents will be able to share these joyous and once-in-a-lifetime moments with others, while also having the opportunity to win prizes that can allow them to capture more milestone events."

To kick-off the contest, Canon is teaming with renowned baby products brand, Enfamil, to include brochures and a photo book with Enfamil's diaper bag, given for free to new mothers at participating hospitals. The brochure will have more information about the contest, and even a special offer for moms who receive the diaper bag. Approximately one million of these diaper bags are expected to be distributed by April 2008.

New mothers who did not receive an Enfamil diaper bag can also enter the Canon "New Baby Photo Contest" from December 1, 2007 until May 30, 2008 by visiting www.canonestore.com/babyphoto with the ability to upload up to six eligible photos. The finalists will be announced on July 1, 2008 and the public will be able to vote for their favorite photos from among the finalists. The winner will be awarded a grand prize of $10,000, which would be applied toward the winning child's future education.