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Disney Refunds Baby Einstein DVDs
Disney is offering refunds on its popular Baby Einstein DVDs. Consumers can submit for a refund or credit toward another product by filling out the online form located here. The refund follows a class-action lawsuit filed in 2008. The lawsuit cited research that found television viewing is harmful not educational for babies.
As the Boston Herald reports many parents used it as a digital babysitter and felt good about because it had "Einstein" in the title.
And the soft music and sort-of-acidy-trip videos of wind-up toys and shapes were way better on our nerves than screechy Elmo and that whiny Caillou. Our children were mesmerized and we could fold onesies, shower or just join in on the catatonic state before another round of tummy time.
Baby Einstein was the video-induced tranquilizer every mother dreamed of - and, thanks to the title, didn’t have to feel guilty about.
Unfortunately, the videos are not helpful and may even be harmful according to some studies. This could be a big recall because as many as one third of babies owned at least on of the DVDs according to a 2003 study reported in the New York Times. That's a lot of baby Einsteins.
Posted on October 26, 2009
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